• TikTok is among the few apps that have exploded in popularity throughout the world in such a short period of time. Here’s why the short-video-sharing software has such a large following among Generation Z.


TikTok burst on the world stage following its worldwide debut in 2017, unlike many other social platforms that take their time expanding, the short video app has a monthly user base of over 1 billion people and is available across over 150 countries.

TikTok is opening its gates to social commerce in the big fight for market share with Facebook, and it’s doing so by creating a seamless experience of purchasing via live streams.

In the few years of operating, TikTok because an extremely lucrative sales channel for many industries, with the luxury industry shining the brightest.


An effective TikTok approach for luxury businesses

TikTok influencers are a tried-and-true way for luxury businesses to attract a larger audience. Various businesses are collaborating with influencers in order to increase their online visibility. Working with influencers that have the proper user base for a business is crucial. The TikTok creator marketplace includes all of the essential variables that businesses should be aware of before working with an influencer.

Gucci, for example,  created a TikTok challenge for users to participate and engage with their brand called the “Gucci Model Challenge”.  Tiktok users were filming themselves posting in heavily layered outfits that fit Gucci’s aesthetic. The campaign was very successful and it got 12 million views.


Create content directly on the brand accounts

Via their own TikTok brand profiles, luxury businesses can connect directly with their customers. Backstage content generates a lot of intrigue between viewers due to their unique character, so brands may build content around them. 

Individuals’ styling advice is likely to be warmly received by followers. It could be about simple style techniques that don’t require the use of brand items. The goal is to increase participation.

To create a successful influencer campaign on Tiktok, especially for Luxury brands, it all comes down to the alignment of the brands’ values and the influencers’ persona. Taking into consideration their followers and the brands’ target audience to make the most use out of the influencer’s online channels to maximize their reach.

TikTok is well-known amongst younger viewers, with Gen. Z accounting for roughly two-thirds of all users. Because TikTok caters to a younger demographic, it is a potential revenue channel for luxury goods all around the world.