How much has consumer behaviour changed in the past year – and how can marketers adapt?
It’s important that brands are adjusting their strategies for the new era of digital marketing. Here...
From experiment to necessity: How leading brands are leaning on eCommerce for growth
eCommerce has seen slow and steady growth across Southeast Asia. But what the pandemic did last...
The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020
It’s during this tough time that we see which agency thrives and flops, which are forward-thinking...
Ecommerce in China will account for more than 50% of retail sales
The country with the next-highest rate of ecommerce as a share of total retail sales is...
The Top Digital Marketing Channels of 2021
In the past year, the rising growth in e-commerce, the never-ending uncertainty of COVID-19, and the...
$260 Billion are Recoverable through Checkout Optimizations
nearly 1 out of 5 shoppers have abandoned a cart in the last quarter; $260 billion...
Southeast Asia e-commerce to grow by 5.5% in 2021
Research firm PPRO says local payment methods will be key to taking advantage of this boom.
Digital roles top the list of jobs on the rise in 2021
The hottest jobs for 2021 can all be done remotely, according to LinkedIn’s analysis of work...
Vietnam Leads SEA on Mobility Index & Recovery Rate Whilst Thailand Has High Recovery But Lacks Mobility
Chart measures the extent to which 41 major economies are reopening, by plotting two metrics for...
How Red Bull Shift to Sport Advertising Business
Besides selling one can for almost every person on the planet in 2019, Red Bull owns...
