- Loyalty programs are simply more than discounts; or more than sending an email and making a few social media posts to remain relevant, it’s a major strategic component that can elevate your brand to new heights.
According to Bain & Company, A 5% rise in customer retention can lead to a 125% increase in revenue and return customers spend almost 70% more than new customers, making a successful customer loyalty program is more important for an e-commerce website now more than ever.
On the exterior, an e-commerce rewards program is similar to a traditional shop loyalty program. The only distinction is that everything is done digitally now, with additional tips and tricks to help entice consumers to get started on the program digitally.
It may be illogical to reward first-time consumers for their participation. However, take the first transaction to be an investment instead of a transaction. After all, a customer’s initial purchase may be a chance to earn their loyalty with the best first impression.
Another advantage of e-commerce loyalty programs is that all transactions are electronic. As a result, it is extremely simple to tailor each user’s experience. Every single transaction a user creates via the online store provides the company with more information about that customer.
Here are some examples of a good customer loyalty program:
To gamify a system is to take a mundane activity and make it more enjoyable by including game elements. It was proven to be successful when utilized in loyalty programs. Gamification is becoming an immensely useful addition to any digital loyalty marketing plan as customers purchase online more and more.
To be considerably more innovative with incentives is to collaborate with other online firms that share a percentage of a client base. For years, aircraft, hotels, and car rental businesses have done this in an attempt to provide a broader choice of incentives and a more outstanding customer loyalty program.
It’s also incredibly straightforward to tailor each experience for customers as every interaction is digitized. Any single transaction a user creates via the online store provides your company with more information about that customer.
When people look at the first transaction as an investment instead of a purchase, it becomes easier for them to engage. The first transaction with a consumer may be the sole chance to earn their loyalty and it definitely works.
What are the objectives of a good loyalty program?
The main objective of enhancing one’s loyalty program is to provide a customized customer experience in which incentives are adjusted to each client’s unique requirements. Other objectives include a seamless and smooth brand experience for the customer and also the goal of increasing social media involvement. This is done through contests, referral rewards, and other appealing interactions that create an emotional bond that was mentioned.