Instagram Reels, the social media giant’s answer to TikTok’s rapid growth.

Reels will allow 60-second short-form videos, offering various editing tools and for the short clips to be shared on Instagram’s stories, direct messages, the news feed, and the new Reels tab.

The option to access the Reels feature is now available for Singaporean users by tapping on the Instagram Camera option. “We are continuously listening to and taking inspiration from what our community wants,” said Reels product manager Erin Pettigrew. “We see Reels as a core part of the future of entertainment on Instagram.”

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Photo credit: Facebook/Instagram