BCG says Children presence yield positive power in household and makes us forget bad things.

Adults with children at home seem to be enjoying the lockdown more than adults without children. These consumers say that they are taking pleasure in the activities they are doing more frequently during lockdown, such as cooking, social media engagement, and shopping online.

These adults also have less powerful feelings of missing the activities that the lockdown forces them to forgo, such as leisure travel, eating out, out-of-home entertainment, and sporting events.