E-commerce spending in Southeast Asia is expected to hit US$179.8 billion by 2025, according to an IDC report commissioned by Singapore-based 2C2P. 

This 162% growth comes at the heels of changing consumer and retail trends and more diverse payment options.

The report also highlighted:

  • The number of new e-commerce users will grow to 188.6 million by 2025, with Indonesia accounting for $83 billion; Vietnam, $ 29 billion; and Thailand $24 billion.
  • Digital payments will contribute 91% of total e-commerce spending by 2025, up from 80% in 2020, as cash payments decline in the Philippines, Vietnam, and Thailand.
  • From 2020 to 2025, mobile wallets and buy now, pay later options are expected to grow in SEA by 30% and 58%, respectively. Indonesia could see more than 100 million new mobile wallet users by 2025.
  • Shoppers will be able to access e-commerce through online, merchant stores, marketplaces, and social platforms, as businesses enhance front-end and back-end operations to improve the customer experience and awareness.

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