Thailand has demonstrated digital readiness, indicated by the high internet usage, social media engagement, mobile connections, online shopping and digital payments, according to the “Digital 2022: Thailand” report by DataReportal.
The company partnered with creative agency We Are Social and strategic consultancy Kepios to analyse and collect online global data. In January 2022 alone, about 56.8 million people engaged in social media while 95.6 million made cellular mobile connections.
Citing a survey by market research company GWI in the third quarter of 2021, the DataReportal also found that people in Thailand spent a daily average of 9 hours and six minutes using the internet. About 96.2% of internet users accessed the internet via mobile phones, averaging 5 hours and 28 minutes daily. Thai nationals also spent about of 2 hours and 59 minutes on social media.
The report said that survey participants aged 16-64 mainly used the internet to find information (67.6%); to stay updated of news and current events (64.1%); watch videos, TV shows and movies (60.8%); find new ideas (60.4%); or to use a banking, investment/insurance website, or a mobile app (31.4%). In addition, 36.2% used a mobile payment service, while 20.1% owned cryptocurrency.
About 50 million people have accounts on Facebook, 42.8 million on YouTube, 35.8 million on TikTok, 35.7 million on Messenger, 18.5 million on Instagram, 11.5 million on Twitter, 3.3 million on LinkedIn, and 277,000 on Snapchat.
Citing App Annie’s data, the report revealed that TikTok was the most downloaded app in 2021, followed by Facebook, Shopee, Mor Prom and Messenger.
36.6 million Thais shopped online in 2021, a 8.7% increase year-on-year, and the total spending tallying at $19 billion.