Online Shopping growth index during COVID-19 outbreak
BRANDIQ indexing outbreak period online shopping growth by selecting the categories that performed well during normal circumstances (Electronics, Beauty, Petcare, and Fashion) to compare growth index against Healthcare and Groceries products.
The number speaks for itself; Southeast Asian consumers are tightened up their personal expense. Both categories yield positive growths are COVID-19 preparation and protection item (food, medicine, health accessory). Extravagance items, for instance, beauty and fashion are inverted whilst unnecessities such as Mobile, Laptop & other electronics are receding to hibernation.