Over 67% of Southeast Asians Shop During Mega Campaigns
Southeast Asia shoppers still actively participate and purchase during mega campaigns, adding that shoppertainment has become a valuable engagement tool and key
Southeast Asia shoppers still actively participate and purchase during mega campaigns, adding that shoppertainment has become a valuable engagement tool and key sales driver, according to a new consumer study.
The survey also discovered that 67 percent of consumers still participate and purchase during mega campaigns such as 11.11 and 12.12 sales.
Low prices (45%), affordable shipping (45%), ease of search (43%), and convenience (43%) top the reasons Southeast Asians shop online, with Singapore (55 %), Thailand (48%), and the Philippines (49%) preferring doorstep delivery.
Reviews and ratings are also key to a positive shopping experience, especially for online shoppers in Singapore (61%) and Thailand (66%). Buying authentic products is a top reason for online shopping in Singapore (54%) and Vietnam (53%) while diverse payment options are the top reason in Indonesia (54%). In Singapore (53%) and Malaysia (45%), secure payment options are also key criteria.
About 65% of those surveyed said they already know what they want when they shop online. On the other hand, 79% of respondents in Singapore had no preference for local or global brands, followed by 58% in Thailand and 56% in Malaysia. About 52% of Vietnamese respondents prefer local labels followed by the Philippines (41%) and Indonesia (36%).
The study also revealed that trust remains an important consideration when choosing a platform to complete a purchase.
The consumer survey looks at the online shopping habits of 6,000 Southeast Asian online shoppers in January 2022 across Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines.