Consumer concerns over the pandemic’s impact to economy and financial security are understandably high in Indonesia and 45% reporting a reduction in spending as a high priority.

In tandem, there’s been a spike of 70% consumers trying new categories; online medical consultancy (38%), online education (34%) and work from home software (27%) ranking in the top three.

While consumers expect the situation to normalise within two months or so, businesses are bracing for longer recovery period of around five months – with surveyed B2B respondents reporting revenues being down 57% since the start of the pandemic’s impact on the market.

Hiring (58%), BTL campaigns (55%) and research budgets (45%) have taken huge cuts at surveyed companies while there’s been a shift in focus to ecommerce selling (58%) and digital media budgets have been increased (48%).