Microsoft Partners With Shopify To Allow Retailers More Product Reach

Microsoft has updated its Channel App in a move that will allow Shopify retailers to add their products to its Microsoft Search Network results page, and Microsoft Audience Network.

The update will allow the products to appear on the Microsoft Bing Shopping tab and Start Shopping tab for free. In addition, the update will allow easy integration of a new Buy Now button that will send potential customers directly to the cart page.

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