The High Smartphone Adoption Rate Is Driving Social Commerce
The social commerce market is projected to grow by $2900.3 billion in 2030, a CAGR of 31.6%. The trend is...
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How TikTok Has Changed The Way Gen Z Shops Online
TikTok has taken off over the past few years, with the platform now boasting over one billion active users. Businesses...
Influencer Marketing is Driving ROI for Brands
Influencer marketing has become one of the most effective ways for brands to become household names and can greatly drive...
How To Increase E-Commerce Profitability In Turbulent Times
Tighter competition and the emergence of digital advertising platforms have made it harder and more expensive for e-commerce retailers and...
Influencer Marketing Set To Be Top Objective For Social Commerce Campaigns
Two-thirds (62%) of 150 marketers across the UK, US, Asia, Australia, Europe, and the Middle East believe that social commerce...
Gen Zs Follow Social Media Influencers More Than Brands
As the older generations pass the baton to the younger generations, we are seeing a shift in how consumers make...
The Impact of Influencers on Consumer Behavior
Marketers are continually looking for ways to stay top-of-mind with potential buyers by turning to social media and influencers to...
Is Social Commerce The Future of DTC?
Social commerce has become popular, with all major social platforms such as Meta, TikTok, Pinterest, Twitter, and Snap making e-commerce...
How Social Commerce Can Lead To A Successful Multi-Platform E-Commerce Strategy
To provide a seamless shopping experience and succeed in ecommerce, brands must include social commerce in their strategy. Examples of...
Social Commerce VS E-commerce
Thailand's e-commerce industry is flourishing, with new online channels available to consumers, such as e-commerce marketplaces, mobile commerce, and even...
