How to Turn Viewers into Buyers via Live Commerce & Shoppable Videos
Marketers are increasingly presenting viewers with live-stream shopping to display products to a live, online audience that can participate in...
#SocialCommerce
The High Smartphone Adoption Rate Is Driving Social Commerce
The social commerce market is projected to grow by $2900.3 billion in 2030, a CAGR of 31.6%. The trend is...
Influencer Marketing Set To Be Top Objective For Social Commerce Campaigns
Two-thirds (62%) of 150 marketers across the UK, US, Asia, Australia, Europe, and the Middle East believe that social commerce...
How e-commerce is evolving into conversational, social and mobile commerce?
The evolution of retail has made it more important than ever for companies to be where their customers are. Retail...
The Impact of Influencers on Consumer Behavior
Marketers are continually looking for ways to stay top-of-mind with potential buyers by turning to social media and influencers to...
The Majority of Instagram Users Now Shop on the App
Instagram is the most popular app for Gen Z and Millennials, with 1.5 billion monthly users and beating TikTok for...
Is Social Commerce The Future of DTC?
Social commerce has become popular, with all major social platforms such as Meta, TikTok, Pinterest, Twitter, and Snap making e-commerce...
How Social Commerce Can Lead To A Successful Multi-Platform E-Commerce Strategy
To provide a seamless shopping experience and succeed in ecommerce, brands must include social commerce in their strategy. Examples of...
Social Commerce VS E-commerce
Thailand's e-commerce industry is flourishing, with new online channels available to consumers, such as e-commerce marketplaces, mobile commerce, and even...
How Social Media Users Respond to E-commerce Integrations
With e-commerce activity increasing in 2020, social media platforms have sought to tap into this trend by adding new in-stream...
