Want to improve ATT Opt-in rates? Here is how.
Advertising and analytics” and “Determine user identity” received the highest opt-in rates at approximately 27%, with “Optimizing the content and game experience” receiving the lowest at 16%
According to Unity
“It has been a few months since iOS 14 was officially released. Since then, developers have been adapting to the changes and trying many ATT prompt and pre-prompt (or context screen) strategies to maintain their revenue while supporting a positive player experience.
But what strategies work the best, and why? While it’s still early to make any broad assumptions, here’s what we’ve learned as of now (June 21, 2021).“
Variations to the ATT prompt
1. Lines of text
The default ATT prompt text is two lines of text, though we observed many variations in the text length.
2. Language matters
“Advertising and analytics” and “Determine user identity” received the highest opt-in rates at approximately 27%, with “Optimizing the content and game experience” receiving the lowest at 16%.
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