Visual Commerce Can Better Connect Consumers and Brands
As consumers shift to smartphones and social platforms for their shopping, brands need to leverage visual commerce strategies focused to offer the right content, at the right time.
As consumers shift to smartphones and social platforms for their shopping, brands need to leverage visual commerce strategies focused to offer the right content, at the right time.
Visual commerce are brand strategies and tactics that use pictures, videos, animations, and augmented and virtual reality (AR/VR) to better engage and connect with consumers.
Since the pandemic shut down in-store shopping, global online sales have reached $4.97 trillion this year alone, up from $3.3 trillion in 2019, according to Statistica.
To leverage the increased online traffic and build familiarity, trust and loyalty with customers, it’s crucial to connect with them through attractive, welcoming, and immersive visual assets on your digital storefront.
Images and videos are the most widely used and most accessible visual assets to enhance your digital storefront. With the limited size of mobile landing pages, you must be mindful to select images that “speak a thousand words,” and are more engaging than pure text.
According to a study by WyzOwl, 84% of consumers surveyed said that they’ve been convinced to buy a product or service by watching a video. Moreover, shoppers are twice as likely to buy if it has a 3D product image.
AR/VR have become increasingly popular among brands to connect with consumers on a more personal level. AR/VR allows customers to experience 3D models and recreate the in-person “feel,” and see how products would look on themselves, in their homes, or other applicable environment. According to Statista, the worldwide AR/VR market size could grow to $209 billion this 2022, while global AR/VR application downloads could reach 5.5 billion next year.
More brands will likely implement AR glasses for social commerce as 35% of consumers said they would shop more online if they could virtually try a product. Additionally, 22% would be less likely to visit a physical store if a brand offered AR at their online store.
Determine if this type of visual fits your brand, audience, and business objectives, and integrate it to optimize your overall shopping and product education experience.
