Top Articles of the Week
From Southeast Asia’s consumer behaviors to e-commerce payments, unlock the latest e-commerce trends in the region with aCommerce. Digital wallets dominate e-commerce payments in APAC…
Digital wallets dominate e-commerce payments in APAC
Digital wallets made up more than half of e-commerce transaction value in APAC. A report forecasts that the amount is projected to skyrocket to over 72% of the transaction value by 2025.
Read more on how the region continues to set the pace in digital wallet usage:
Southeast Asia consumers now shop online
A survey conducted in January across 6 markets in SEA shows that 73% of Southeast Asians now consider shopping online as part of their daily life.
Discover more highlights on how digital consumers in each country make a purchase decision and what affects their shopping behavior:
Youtube’s newest addition enables brands to reach millions of users
YouTube has recently made thousands of TV shows and movies available on the platform. With over 122 million active users daily, this allows brands to tap into a significant amount of audience with more targeting options.
Read more about YouTube’s latest play in the competitive content streaming market: