Our research in 2021 reveals that the top 3 channels in advertising are going to experience an increase in their budget, consisting of retail websites and apps. Out of 10, more than half of marketers revealed that they were going to increase funding in retail media advertising.
A Forrester Consulting survey findings, commissioned by Criteo this past July revealed that 76% of US and 92% of EMEA participants stated that the rise of their business is reliant on retail and media advertising. This is unsurprising as retail media is a measurable channel that doesn’t rely on third-party cookies. Those who hopped on it first are reaping the benefits.
Knowing where marketings are investing is a good start, however, the State of Digital Advertising 2021 report dives in much deeper, revealing marketers’ top objectives, KPI’s, priorities, etc.