The Rise of NFTs and What It Means for Marketers

Summary:

Non-fungible tokens are crypto tokens that represent a single digital asset.
NFTs enable the creation of digital scarcity in a world of abundance, where copies are easily made and circulated.
Another potential revolutionary characteristic of NFTs is that they have the ability to completely change how digital media is delivered and marketed.

Non-fungible tokens are cryptographic tokens that represent a single digital asset. It is built on blockchain technology and functions similarly to bitcoin, with the exception that the tokens are non-fungible, which means they are not replaceable. They’re similar to digital artworks in that the worth of each piece varies greatly, both financially and aesthetically. As a result, each NFT is given a digital hash during the encryption process that identifies it from every other NFT of its kind. They’re similar to snowflakes in that each one is distinctive.

Digital collectibles are made possible by NFTs. NFTs enable the creation of digital scarcity in a world of excess, where copies are easily made and circulated. And, as the economic concept stands, scarcity generates value. An NFT also helps make goods more transferable, increasing their chances of accumulating value through trading. NFTs could be expanded to cover other digital assets in the future. Real estate, event booking, brand licensing, and even tokens representing real-world assets are all potential use cases being investigated.

Another potentially revolutionary characteristic of NFTs is that they have the ability to completely change how digital media is delivered and marketed. Platforms are used to commercialize the majority of digital content. These platforms serve as a conduit for content creators and users. Though creators retain ownership of their work, they give up a portion of that ownership to the platform owners. A new distributed system of media ownership would be conceivable with blockchain-powered smart contracts, allowing creators of digital content to profit straight from them without the use of intermediaries.

Basically, the code enables the creator continuous and undisputed ownership of the asset and thus enables a long-term revenue stream even when the assets are being resold.

The rise of NFTs opens up intriguing new options for marketing professionals in the areas of digital products, digital content distribution, and access management. To explore and tap into this market would be reaching new audiences and consumers.