The challenge for new-age business owners is to facilitate uniform, seamless, and more personalized buying journeys across multiple platforms. By building an omnichannel platform, brands improve customer experience and facilitate consumer retention.
Gaining popularity with the mobile revolution in 2013, omnichannel retail has become the go-to business model for brands and has shifted the focus from traditional marketing. While opting for omnichannel solutions sounds like an intelligent decision, building a seamless, unified, multi-channel strategy is altogether a different ballgame. To create an impactful omnichannel experience, you need to have a perfect omnichannel marketing strategy governed by certain key elements.
Identifying Customer Channels:
To create an omnichannel experience, you must know your customers intimately – their shopping interests, the channels they use, and the motivating factors behind their purchases. Create a detailed plan on how customers want the buying experience to flow across all touchpoints. By inviting customer feedback and using social media tools, companies can identify the channels consumers use.
Consistent Brand Tone and Experience:
Omnichannel marketing allows your buyers to interact with your brand on different channels, making it vital for you to keep your brand tone and customer experience consistent on each channel. You can also make use of personalized messages based on buyers’ interests.
Make It Personal:
Personalization makes customers feel valued. Allowing customers to use local languages or dialects of their choice attract and could lead to conversions. You can also target customers with relevant product recommendations or create a loyalty program based on customer data collected from in-store and online purchases.
Strategize With Data:
Make full use of customers’ browsing data by enabling cookies on your site, and gather insight into a customer’s tastes and preferences. Having information on consumers’ wishlists can enable you to offer discounts and likely persuade them into buying.