Google Cloud has released Retail Search, a search engine tool that can be deployed in e-commerce sites. The tool is built with Google’s technologies that understand context and user intent, it gives consumers improved on-site search powers and an overall better shopping experience, thus reducing search abandonment and boosting sales.

A survey by The Harris Polls and Google Cloud found bad online experiences cost U.S. retailers $300 billion each year, with unsuccessful searches caused 76% percent of shoppers consumers forgo purchases.

Good search experiences, meanwhile, are related to higher purchase conversion, larger orders and brand loyalty, with 69% of customers saying they purchased additional items.

Google’s artificial intelligence gives Retail Search advanced query understanding produces better product search results and recommendations, even from broad queries, and allows retail sites to manage and customize shopper-focused search experiences. Merchants can apply business rules to fine-tune what customers see, diversify product displays, filter by availability and add custom tags. 

The tool also features advanced security and privacy, giving retailers strong capabilities to protect their data and ensure it is only used to deliver relevant search results.

Retail Search is the latest of Google Cloud’s Product Discovery Solutions suite designed to streamline retail operation and digital shopping experiences, and address shifting consumer preferences.

The entire suite allows e-commerce site owners to integrate data, manage models, and monitor performance through a graphical interface. It integrates into existing tools, including Google Analytics 360, Tag Manager and BigQuery.