The coronavirus has B2B sellers less optimistic on growing ecommerce sales. 48% of companies are reforecasting web sales downward based on a mix of declining buyer confidence, supply chain disruption and the broader economic downturn, according to a March 2020 survey of purchasing managers by Digital Commerce 360 B2B.

Source: A March 2020 survey of 60 business-to-business ecommerce executives by Digital Commerce 360 B2B.