The majority of consumers now prefer to buy online rather than in-store, although many customers still prefer to shop offline.

3D and virtual reality are propelling more immersive aspects of online and offline shopping by creating a virtual shopping experience, bringing online to offline.

3D and augmented reality

3D and augmented reality solve a problem that has plagued e-commerce and online shopping for years. Buyers have no idea what the item truly looks like, what its genuine proportions are in a physical location, or how it will seem in a certain context. 3D and AR will allow users to get a real vision of how the item will look like in their hands or in their rooms, projected to result in a decrease of total refunds due to product confusion, currently standing at 22% of total refunds.

3D and augmented reality has the potential to make the entire e-commerce transaction more frictionless for both customer and seller. It’s not simply about allowing buyers to customize a product in real-time. It’s about allowing people to set up, add on, have pricing continuously change, and checkout out all in one trip.

Brands will need to take the initiative to engage with their online shoppers using these new innovations to transform their business into the digital world and design the future of the customer’s online shopping experience to remain on top of the e-commerce industry.