Don’t miss a beat with the hottest e-commerce trends by following our Weekly Roundup series, here are this week’s top news:
TikTok is widening its scope beyond media content to include retail, educational, and information entertainment in order to increase customer engagement.TikTok is also adding a new feature named TikTok Gated LIVE that allows celebrities to increase followers’ engagement in a very unique way. Read more about this feature here.
BrandIQ reveals the top 10 best-performing brands in South East Asia for the week of 16th – 23rd of August. Find out how your category performed this past week In this link.
TikTok and Shopify just had a collaboration to offer product connections to Shopify businesses and create a seamless experience for online shoppers. See what this collaboration will bring to the digital retail industry here.
Facebook is picking up on consumer habits in rural Vietnam since consumer engagement of chat-based online shopping is gaining traction in the region. See how Facebook can transform its platform from this research here.
Instagram introduced Shops Ads as part of Facebook’s wider shift to digital retail. These ads will begin with an auction-based structure and the merchandise in Shops will be shown in a column layout of square tiles. Read more about our key takeaways on these Instagram updates here.