• A study by Digital Commerce 360 shows that 77% of bad experiences are directly related to after purchase issues. To sustain your online business, gaining trust from customers and understanding customer needs are a must. Read more about how brands can adapt to the online retail scene here.
  • In Singapore, Dyson, who most recently launched two new products in APAC, is in first place for the second week in a row. Find out how  brands are performing in SEA and much more in the BrandIQ Top 10 Brands Report here
  • The Thai digital sector has increased from ฿650.5 billion in 2020. Will there be an increase in cloud services utilization in the software sector? Find out here.
  • As consumers shifted to online, paid performance marketing is crucial for brands’ online presence, giving rise to digital commercial media in emerging markets. Read more about the ad revenue share here.
  • Several habits are forming with the increasing digitalization happening in Southeast Asia. Study shows online consumers are becoming more aware of environmental awareness and spend time doing more research to seek product information before purchasing. Read more about other habits online consumers have formed over the years of the growth in e-commerce here.