As Covid19 keeps us indoors in 2022, e-commerce trends and consumer behavior will continue to affect the way businesses can maximize opportunities.
Studies show that 60% of our interactions with businesses are now online. Retail e-commerce sales worldwide were expected to jump to $4.921 trillion in 2021, year on year as the number of global e-commerce users was seen to grow 10% YoY (3.8 billion).
Food and drink saw an unexpected and huge shift to online purchasing, as 63% of consumers now purchase more groceries online or by phone compared with 9% before the pandemic. The report also said 86% plan to continue buying online or by phone even after the quarantines are lifted.
During the pandemic, 60% of shoppers prioritized essentials such as groceries, while 40% switched to lower-priced brands. Meanwhile, 49% said they sought more health-related products and services such as washing machines with steam (+46%), water filters (+23%), and air treatment devices (+14%).
For those working from home, monitors (+34%), headsets (+31%), and laptops (+31%) boosted purchases, leading to a 15% annual growth in the sale of office and IT products.
The eat from home (EFH) sector also saw a similar uptick as 69% of consumers globally said they now cook at home at least once a week, fuelling the purchase of kitchen machines (+99%), food processors (+53%), and automatic coffee machines (+39%).
The report showed that 70% of customers in the US and UK are clamoring for corporations to address environmental issues through a sustainable packaging strategy and providing instructions on how to recycle it.