Are Influencers the Future of Marketing in the Asia-Pacific?
In 2022, 78% of brands are likely to collaborate with nano influencers at least once a month, according to new research.
And interestingly, the number of brands that worked with nano influencers rose to 81.4% in 2021 from 52.2% in 2020.
Read more on how your brand can leverage the evolving influencer landscape to build awareness and develop campaigns that efficiently promote products or services.
aCommerce Polls – What is your most important channel for acquiring new customers for your e-commerce business?
Along with customer retention, customer acquisition is at the heart of any e-commerce business.
With the abundance of choices, consumers can pick whom they trust and buy from, and it’s up to brands to figure out how and where to reach them most effectively.
Market Insights – Top 10 Report
How did your category perform in week 42? Check out EcommerceIQ Market Insights’ Top 10 Report and find out!
Visit https://ecommerceiq.asia/ to learn more.
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Stay up-to-date with the latest e-commerce trends from #Week42:
#NewForecast – Is Social Commerce The Future of DTC?
#NewEvent – Lazada Level Up Conference 2022.
#NewAward – Lazada Certified Program Q3 2022.
#NewRecognition – Lazada Brand Future Forum Award 2022.
#MarketInsights – Discover this week’s Top 10 Best-Selling Brands in Southeast Asia.
#CategoryGrowth – Learn more about category trends and insights.
#aCommercePolls – What is the key to building brand loyalty in an e-commerce business?
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Our Head of Learning and Development, Ayo Opanuga, shared his experience working at aCommerce, saying ” I started as a talent acquisition lead in 2018, and within the same year, I had the opportunity to lead the People Operations department in our Philippines office.”
Fast forward to 2022, Ayo is now leading our regional talent development initiatives and ensuring the #aTeam has the resources and guidance to improve their skills and practical knowledge.