Digital channels are influencing our shopping choices more than ever before. According to a Meta report, 78% of consumers are more willing to buy from a brand after positive social media interactions. Physical and digital spaces are now both necessary to provide a more interconnected shopping experience.
Fortunately, 67% of APAC agencies and consultancies are willing to invest in new technologies and trends over the next five years, according to the report, conducted in partnership with research and strategy agency Bovitz. The research surveyed advertising, marketing, and media agencies to get an insight into the hurdles and opportunities of digital transformation.
In ‘traditional’ e-commerce solutions, people find products. But Meta’s Discovery Commerce vision is that products find people.
To stay at the forefront of digital, agencies and consultancies are focusing on new technology and digital strategy, specifically artificial intelligence and augmented/virtual reality. According to Meta’s white paper on Digital Leadership in the APAC region, about 55% of agencies and consultancies are prioritizing increased online traffic for their main client over the next 12 months, followed by higher sales (54%) and conversion (52%).
Clients seek agencies and consultancies to guide them into the digital world. And the appetite is there. Meta’s research showed that at least one in four APAC agencies and consultancies is interested in better social media integration (74%), ad campaign optimization (72%), personalization (68%), and search engine optimization (71%).
Seamless shopping will transform the way people shop, and the Meta Discovery Commerce system has four key elements that can help agencies take their brands into this digital future: First, a personalization engine that uses machine learning and a deep understanding of people’s interests, preferences, and behaviors—secondly, curated, often creator-led, content in mobile-first formats to deliver engaging experiences. Third, advertising and conversion tools, and fourth, a range of optimization and measurement tools to analyze performance and enhance people’s experiences and the business.