Quote from Mckinsey logistics pricing cycle report

“logistics companies have recently made significant investments in technology and data infrastructure. We observe leaders upgrading legacy systems (for instance, to best-in-class integrated transportation management systems), streamlining digital architecture, removing data silos (for instance, among their transport management, inventory management, and enterprise resource planning systems), and adding new business insight capabilities on top of legacy systems.

Logistics companies now face a well-timed starting point for more sophisticated pricing strategies (Exhibit 1). Disruptors are also active in the market: logistics technology has attracted significant investor interest, and the sector continues to be strong, despite the pandemic. An example of an industry disruptor is Freightos, whose application programming interfaces allow a variety of providers to share real-time pricing data, providing increased transparency to the market.”