• Apple won this week’s top brand, jumping from 10th place in the previous week. In the last week of October, Apple issued the first major update to its operating system – iOS 15.1, which brings some features that weren’t ready when iOS 15 launched, and fixes some bugs. 
  • Samsung moved to second place from the its 3rd place last week. Samsung last August launched two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. These are 3rd generation of their models and are touted as more durable and offer a better folding experience.
  • S-26, up on third place after last week’s 5 place.