Thailand goes on a record-breaking 11.11 shopping spree online

Lazada, Shopee, and JD Central enjoyed an explosion of sales at this year’s 11.11 shopping festival, as new online shoppers flocked to the e-commerce sites.

In Thailand, the number of new online customers grew by 9 million from the pandemic’s start in 2020 until the first half of 2021, according to the e-Conomy SEA 2021 study jointly commissioned by Google, Temasek, and Bain & Company. Meanwhile, the Thailand E-commerce Association reported that a total of 42 million have made online transactions.

According to Lazada, the number of new users at the recent 11.11 festival jumped by 120% year on year. Successfully sold products such as fashion and personal care brands increased by 200%. Meanwhile, top sellers in the LazMall who earned more than 100,000 baht rose to 300%.

Shopee, on the other hand, reported selling 11 million items in the first five minutes of the 11.11 throughout Southeast Asia and Taiwan. In Thailand, online shoppers took advantage of 11.11 to buy heavily discounted personal items (mobile phone accessories) and home essentials (kitchen and dining products), causing the midnight shopping rush to leap 5.5 times in the first two hours Shopee added. Locals also ordered around 180,000 units of tissue paper and reed diffusers, and 30,000 units of skincare were within the sale’s first hour.

For its part, a JD Central statement showed orders hitting a record 227% growth year in the first two hours of 11.11, with mother and children and food and beverage items selling the fastest during that period alone. Overall, the bestsellers were smartphones, tablets, and home appliances.