Thai Gen Y Is Now The Biggest Internet Users

Gen Y again reigns in internet usage, with an average figure of 8 hours and 55 minutes daily, beating former champions Gen Z, who clocked an average of 8 hours and 24 minutes.

This was the result of the Thailand Internet User Behavior 2022 survey conducted by the Electronic Transactions Development Agency (ETDA) under the Ministry of Digital Economy and Society.

Other trends uncovered from the survey showed that Thais used the internet on average for 7 hours and 4 minutes a day, mostly to make online medical appointments (e-Health), communicate, watch TV shows/ clips/ movies/, listen to music, watch live streaming e-commerce, and make financial transactions. 

By occupation, civil servants and government employees use the Internet more than other occupations by up to 11 hours and 37 minutes a day.

EDTA Executive Director Chaichana Mitrpant said that ETDA has continuously conducted the Thailand Internet User Behaviour survey into the current Year 10.

The survey was conducted with online questionnaires using a sample of 46,348 respondents nationwide and distinguished by age cohort and province of residence in each region, between April and July 2022.

Gen X (currently aged 42-57 years, averaged 5 hours and 52 minutes of daily internet usage, while Baby Boomers (58 years and up) averaged 3 hours and 21 minutes.

Overall, Thai people average 7 hours and 4 minutes per day of Internet usage, increasing to 10 hours and 5 minutes per day for the portion of the sample residents in Bangkok.

In the past decade, data from the yearly survey showed that online activities with continuous growth trends were communication, entertainment such as watching movies or listening to music, e-commerce, finance and payments, and reading a variety of content such as news, posts, or books.