Online Retail Giants Ramp Up For Mega Campaigns

Major e-marketplaces Lazada and Shopee are locking horns in an effort to attract more spending from online shoppers, by launching their respective marketing campaigns.

For its part, Lazada is offering a “Try & Buy” program that allows consumers to sample goods, mainly skin care products, before purchasing. 

The marketplace also offers a reward-based membership program for brand partners to ramp up customer engagement. To date, 226 brands have participated in the program.

It is also co-investing with brands in LazMall to boost their sales and intends to continue its Double Day shopping festivals – where discounts of up to 90% are offered – and mega shopping campaigns. Meanwhile, the platform is working on a “buy now pay later” scheme.

Thailand is a vital market for Lazada due to the country’s large customer base and substantial spending. Meanwhile, Suchaya Paleewong, senior marketing manager at Shopee Thailand, revealed that up to 66.5% of Thai internet users bought products online each week in the first quarter compelled by free shipping, citing the Digital 2022: July Global Statshot Report conducted by We Are Social and Hootsuite.

The top three categories for Thai Shopee users in the first half of this year were home and living, beauty and personal care, and mobile devices and gadgets.

With the 9.9 shopping festival approaching, Shopee is pursuing various marketing campaigns, including a 999-baht discount code, privileges, and a 9-hour live stream of the event.