The shifts away from out-of-home dining to at-home food delivery, takeaways and cooking during the COVID-19 period are locally nuanced by traditional consumption habits but also by the different quarantine and shutdown measures by market. For example, the Japanese have hardly increased ordering food delivery while Thailand has leaned heavily on this channel. This will be crucial for organizations seeking to navigate the short term to recognize. But whilst consumer behavior across markets in the immediate terms has definitely changed, the subsequent question is “when will it return to normal?” The answer may well be never.

Source: Nielsen “COVID-19 Where consumers are heading?” Study March 2020

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