Southeast Asia consumers now shop online
According to a report done by Lazada in collaboration with Milieu Insight, about 73% of Southeast Asians now consider shopping online as part of their daily life.
According to a report done by Lazada in collaboration with Milieu Insight, about 73% of Southeast Asians now consider shopping online as part of their daily life.
About 6,000 online shoppers participated in the survey, which was conducted in January 2022 across Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines.
The study added that 67% respondents say mega campaigns are the key factor in their purchase decision. Nearly 60% of consumers report state that online shopping has become a part of their daily life less than two years ago.
Lazada boasts over 130 million annual active digital consumers in the region, 86% of whom made an online purchase at least once per month.
Affordable prices and shipping, ease of search and convenience drive Southeast Asians to shop online, with Singapore showing the strongest preference for doorstep delivery. Diverse e-commerce payment options was also highlighted across markets, with over half of online shoppers preferring to pay cash on delivery.
The study also highlighted that 67% of the respondents completed a purchase during a Mega Campaign such as 11.11, 12.12 sales and intend to continue participating in these events.
“This first region-wide Lazada Consumer Study shows that Mega Campaigns, pioneered by Lazada in Southeast Asia a few years ago, still matter to the consumer. They look forward to the deals and shoppertainment features that come with each campaign,” says James Chang, Chief Business Officer, Lazada Group.
Buying authentic products tops the reasons for online shopping in Singapore (54%) and Vietnam (53%) while the variety of payment options ranks highest for Indonesia (54%). Secure payment options are also a key criteria for Singapore (53%) and Malaysia (45%).
About 65% reported that they already know what they’re going to buy when they shop online while 29% browse for the best deals for additional items before completing the transaction.
According to a report done by Lazada in collaboration with Milieu Insight, about 73% of Southeast Asians now consider shopping online as part of their daily life.
About 6,000 online shoppers participated in the survey, which was conducted in January 2022 across Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines.
The study added that 67% respondents say mega campaigns are the key factor in their purchase decision. Nearly 60% of consumers report state that online shopping has become a part of their daily life less than two years ago.
Lazada boasts over 130 million annual active digital consumers in the region, 86% of whom made an online purchase at least once per month.
Affordable prices and shipping, ease of search and convenience drive Southeast Asians to shop online, with Singapore showing the strongest preference for doorstep delivery. Diverse e-commerce payment options was also highlighted across markets, with over half of online shoppers preferring to pay cash on delivery.
The study also highlighted that 67% of the respondents completed a purchase during a Mega Campaign such as 11.11, 12.12 sales and intend to continue participating in these events.
“This first region-wide Lazada Consumer Study shows that Mega Campaigns, pioneered by Lazada in Southeast Asia a few years ago, still matter to the consumer. They look forward to the deals and shoppertainment features that come with each campaign,” says James Chang, Chief Business Officer, Lazada Group.
Buying authentic products tops the reasons for online shopping in Singapore (54%) and Vietnam (53%) while the variety of payment options ranks highest for Indonesia (54%). Secure payment options are also a key criteria for Singapore (53%) and Malaysia (45%).
About 65% reported that they already know what they’re going to buy when they shop online while 29% browse for the best deals for additional items before completing the transaction.
