Malaysia has 14.09% more manufacturers and sellers than other countries in Southeast Asia engaging in cross-border e-commerce, according to a survey by Amazon Global Selling.

While the local sector is in its infancy, it already ranks as the second-highest percentage in the region and is rapidly increasing, according to Bernard Tay, regional head of Amazon Global Selling. The growth is fueled by the demand for online shopping during the lockdown, business innovation, and technological adoption, as it helps sellers expand to global markets.

The value of cross-border, consumer-led e-commerce is projected to surge by 30% from 2019 to 2026, according to the research, as customers’ shopping behavior continues to shift to online. 

The survey, however, revealed that 47% of local micro, small and medium-sized enterprises (MSMEs) cited cross-border supply chains and logistics as the biggest challenge, along with high operating costs and competition with global sellers on Amazon.

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