Revenue Share of new product to shelf on 1st Jan 2020 to 26th Mar 2020.


COVID-19 coincidentally promotes Ecommerce. However, in retrospective, the Ecommerce community is also making tremendous effort to grow in this unfortunate event. They responded very well to the situation by introducing brand-new products to the market in disastrous hours. 81% of Air conditioner sales in March are new products as well as 60% and 93% of books in February and March, respectively.

There are lots of new brands and sellers emerging in Marketplaces during January to March 2020. “Gross” column displays total sales of new brands against the total of categories. Nonetheless, the nature of Laptop and Game console & Software are very difficult to produce in pressing time hence, meager the growth.

source: BrandIQ


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