Purchase Intent during COVID-19 Saw 22% of Southeast Asian Shift Purchase Offline to Online

According to latest research by AdColony, 44% of consumers say they will purchase groceries or household items online, and over one-fifth (22%) of consumers also say they will be shifting more of their purchases from offline to online. However, certain sectors will struggle regardless of their prominence online as 38% of consumers say they plan to reduce unnecessary expenditure.

• Read more: https://www.warc.com/content/paywall/article/warc-datapoints/86-of-southeast-asian-consumers-have-cut-big-purchases-for-next-six-months/132250