Purchase Intent during COVID-19 Saw 22% of Southeast Asian Shift Purchase Offline to Online


According to latest research by AdColony, 44% of consumers say they will purchase groceries or household items online, and over one-fifth (22%) of consumers also say they will be shifting more of their purchases from offline to online. However, certain sectors will struggle regardless of their prominence online as 38% of consumers say they plan to reduce unnecessary expenditure.

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