Month-Month growth of categories related to WFH (period 1st Nov 19 – 26th Mar 20).


Working from home means you have to stay home. With the tropical climate in Indonesia, Air-conditioner has become a necessity. Most of the time, Indonesians can get away with the daylight heat because the office has an air- conditioning system or escape to the malls on weekends. COVID-19 eliminates our options and forces us to be at home on a wet-hot summer day. We see the growth from February and March for those who need a replacement for newer models or never had one installed.

Source: BrandIQ