Top 100 fastest growing Ecommerce categories after COVID-19 outbreak in Indonesia – BrandIQ

BrandIQ Flash Insights report on the Top 100 fastest growing Ecommerce categories after the COVID-19 outbreak in Indonesia

Bangkok (11 June 2021) — aCommerce, Southeast Asia’s leading end-to-end E-commerce platform and solutions provider, reveals the BrandIQ Flash Insights report on the Top 100 fastest growing Ecommerce categories after the COVID-19 outbreak in Indonesia. The company launched BrandIQ in 2018 to help brands understand online shopper trends and apply data analytics to increase E-commerce sales. 

BrandIQ is the first SaaS solution that assists retailers and brands in consolidating product and channel information and getting granular views on seller’s activities, brand’s share of shelf, the share of categories, and market share comparison. The company calls the report Flash Insights as it provides a quick overview of trends that are growing in the Indonesian E-commerce landscape.

The coronavirus has increased sales of Food Supplements (+623%) as consumers try to boost their immune systems for a healthier lifestyle.  During most of the pandemic, the government announced that gyms and fitness centers would have to close to prevent the spread of COVID-19. This regulation created a massive demand for home fitness. Online exercise equipment suppliers saw a sharp increase in sales (+324%) as a result. To combat the stress of the novel coronavirus, many Indonesians turned to their pets for comfort and companionship. Many more pets were adopted throughout the pandemic, and pet owners were spending quality time with their pets and overall, the pet food industry saw strong growth (+263%) during the ongoing pandemic. Medical Supplies (+220%) and online groceries relating to time spent at home also surged, with additional categories such as Network Components (+198%) and Personal Care Appliances (+158%). As the coronavirus pandemic continues to cause disruptions, many Indonesians have settled into a routine that involves a lot more home cooking, increasing the demand for cookware. Finally, the report also shows a significant increase in Girl’s Clothing (+99%). Parents love to shop for their kids, and online stores became more accessible during this time leading to parents shopping online as a pastime activity.

BrandIQ explains the overall increase across these categories due to the restrictions on out-of-home activities on the one hand, and retailers’ needs to sell their products on the other. As a result, the businesses had to adjust their strategies, and the changes in consumer behavior have accelerated the speed with which companies have to undergo a digital and E-commerce transformation. 

“Granular data and analytics of your E-commerce business is important for brands, but getting access to real-time data on your competitors’ sales, promotions, and orders is a game-changer,” said Paul Srivorakul, Group CEO of aCommerce. “Providing brands with end-to-end data is important in optimizing their E-commerce business and automating processes that help save costs and grow sales. For example, when a particular brand or product starts selling well, our system immediately alerts marketing to increase advertising spend, then triggers customer service to increase support, then contacts the supplier to place a larger order, and alerts logistics to prepare for an increase in orders.”, he added. 

aCommerce’s vision has always been to enable brands and retailers to innovate and successfully execute their E-commerce vision for Southeast Asia. The company has also added regional platforms such as Shopee and Lazada, including local marketplaces such as Tokopedia in Indonesia, Qoo10 in Singapore, and soon Sendo and Tiki in Vietnam.  


About aCommerce

Headquartered in Thailand, aCommerce is the largest E-commerce enabler in Southeast Asia with operations also in Singapore, Malaysia, Indonesia, and the Philippines. Fortune 500 clients such as Samsung, Unilever, Nestlé, L’Oréal, Philips, Adidas, Mars, and many more trust us as their partners for the entire digital commerce journey. Founded in June 2013, aCommerce provides the full end-to-end suite of E-commerce technologies and solutions including Omni-channel retail, performance marketing, unified data analytics, channel management, webstore development and operations, content production, warehousing, order fulfillment, delivery, and localized customer care. Coupled with our “EcommerceIQ” software suite which strengthens, connects, and unifies all Ecommerce data under one end-to-end cloud platform we enable brands and retailers to connect, engage, and transact with their customers anywhere, any time, and anyway. For more information, please visit

Leave a Reply

Your email address will not be published.