Social ad spend surged over holidays, with video content commanding the spotlight
In 2020, marketeers were investing in tactics that would attract customers online to shop for the...
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How influencer marketing will evolve as Gen Z’s sway grows
Marketers are trying to partner with influencers. They are also noticing that the TikTok platform has...
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Advertisers are ramping up their marketing activity with branded content and influencer marketing
Advertisers are boosting online marketing budgets and increasing their digital ad budget on influencer branded content...
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Brands are trying to up their marketing game by developing their first-party data collection
In attribute to Google’s announcement to remove third-party cookies. As a result, companies are trying to...
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Ms Excel as an eSport!! Watch 8 top financial modeling geniuses fight to win bragging rights!
Despite how odd it might sound, on June 8 we will all be able to witness...
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What’s old is new: Brands craving connection with consumers turn to livestreaming
The online platform TikTok just had its first shoppable live stream with an influencer. Companies are...
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Google boosts e-commerce push with new tech, Shopify partnership
Google is amping up its game and diving deep into the world of e-commerce as the...
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Google scales data-driven Ads, e-commerce push in preparation for cookie deprecation
Google announced they will be expanding their e-commerce efforts and Ads toolbox. With this success, the...
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Clubhouse launches payments so creators can make money
Clubhouse has recently developed a new service called 'Clubhouse Payments' to emphasize the app's intention to...
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What is DevSecOps and why is it important for your company?
DevSecOps includes all aspects of security in its development. It encourages constant communication with people of...
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