How to Turn Viewers into Buyers via Live Commerce & Shoppable Videos
Marketers are increasingly presenting viewers with live-stream shopping to display products to a live, online audience that can participate in...
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The High Smartphone Adoption Rate Is Driving Social Commerce
The social commerce market is projected to grow by $2900.3 billion in 2030, a CAGR of 31.6%. The trend is...
How TikTok Has Changed The Way Gen Z Shops Online
TikTok has taken off over the past few years, with the platform now boasting over one billion active users. Businesses...
Influencer Marketing is Driving ROI for Brands
Influencer marketing has become one of the most effective ways for brands to become household names and can greatly drive...
How To Increase E-Commerce Profitability In Turbulent Times
Tighter competition and the emergence of digital advertising platforms have made it harder and more expensive for e-commerce retailers and...
Influencer Marketing Set To Be Top Objective For Social Commerce Campaigns
Two-thirds (62%) of 150 marketers across the UK, US, Asia, Australia, Europe, and the Middle East believe that social commerce...
How e-commerce is evolving into conversational, social and mobile commerce?
The evolution of retail has made it more important than ever for companies to be where their customers are. Retail...
Shoppers Happiest When Using Online And In-store Touchpoints
A new survey found that shoppers are the happiest when using online and in-store touchpoints. Most consumers (66%) like a...
Gen Zs Follow Social Media Influencers More Than Brands
As the older generations pass the baton to the younger generations, we are seeing a shift in how consumers make...
Top E-commerce News from Week #44
The Twin Engines of Ecommerce Growth webinar Can direct-to-consumer and marketplaces co-exist? That's the question our team & partners at Shopify...
