Purchase Intent during COVID-19 Saw 22% of Southeast Asian Shift Purchase Offline to Online
According to latest research by AdColony, 44% of consumers say they will purchase groceries or household items online, and over...
According to latest research by AdColony, 44% of consumers say they will purchase groceries or household items online, and over...
Companies looking to tap into this opportunity need to recognize that a one-size-fits-all approach won't work in Southeast Asia, the...
Brand websites and marketplaces may satisfy different online consumer needs. Shoppers may visit a brand site for inspiration and then...
The shifts away from out-of-home dining to at-home food delivery, takeaways and cooking during the COVID-19 period are locally nuanced...
Month-Month growth of categories related to WFH (period 1st Nov 19 - 26th Mar 20). Working from home means you...
Revenue Share of new product to shelf on 1st Jan 2020 to 26th Mar 2020. COVID-19 coincidentally promotes Ecommerce. However,...